Using consulting projects in management education: The joys and jitters of serving two masters

Examines the use of faculty‐directed management consulting projects as a core educational experience in an Australian MBA programme. Presents evaluations of the utility of such an approach from both the client and student viewpoint. Examines some of the difficulties,particularly as regards the intensive nature of the learning experience and the essential tension associated with trying to satisfy the needs of both students and project clients. Concludes that, on balance, it represents a valuable addition to the education armoury of a business school, providing for high quality learning and client recommendations.