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The balanced scorecard (BSC) has received much literary acclaim in the USA where it was conceived, employed and developed. In Britain this has not yet been the case. This paper seeks to offer a brief explanation of the concept, provide an insight into why it has been so successful in the USA and to question why it has not been adopted in the UK. The available literature is reviewed to guide further investigation into the application of the BSC and identifies specific business examples and where appropriate the specific management discipline.

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