Business innovation through joint ventures supported by major businesses: Case study on US‐Japan joint venture businesses

In the last few years, Japan has seen rapid growth in the multipoint connection service market involved in videoconferencing systems represented by multimedia. The trend depicts the background scenario of the birth and major growth of the multipoint video communications market initiated by NTT, Japan’s largest telecommunications carrier, in alliance with joint venture business (NTT Phoenix Network Communication Inc.) comprising heterogeneous US‐Japan joint businesses. This article introduces the world’s largest multipoint connection venture business followed by a review on how to create an emerging market for new video network services in Japan through partnerships bolstered by a close strategic alliance between the original investing businesses and the venture business plus the strategic assistance of the investing businesses.