Management Education for the Retail Industry—The Australian Case Available to Purchase

Increased market segmentation is likely to be an emerging trend in management education in Australia. To date management education has been “production oriented”, concentrating on functional areas such as accounting, marketing and human resource management. The formal, institutionalised management education industry has sought to turn out functional specialists (B. Com., B. Bus. (accounting)) or generalist managers (M.B.A., B. Bus. (management)) with an underlying assumption that these graduates will function effectively in any industry.