The paper seeks to identify the key environmental forces and competitive drivers influencing the strategic management of a business school, and to give guidance about strategic choices as the business school evolves in the new knowledge economy.
Analytic tools such as PEST analysis and competitive analysis are used to provide a model and framework for dialogue about strategic choice.
The influence of demographic, technological, entrepreneurship and globalisation drivers provides a series of implications for competitive action and strategic choice. In the current environment it offers a school strategy of a rigorous academic research profile informed and guided by practice. This is favoured over a more professional agenda.
The paper reviews and updates the literature on future strategies and scenarios for business schools from an analytic perspective.
