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Purpose

The purpose of this paper is to explore the strategy literature in order to identify scholars who have developed specific models of strategy.

Design/methodology/approach

An extensive review of the literature was undertaken.

Findings

The paper reveals Modernist ideas of several scholars who have developed methods or concepts for delineating the ideas of strategy. A body of economic theory is mentioned but is beyond the scope of this paper.

Practical implications

The paper suggests that a move away from the eighteenth century economic concepts must happen, especially the equilibrium assumption, if the strategy discipline is to be developed.

Originality/value

Very little work, especially in strategy has been done outside the Modernist paradigm. This paper explores the possibility of incorporating open system ideas into a strategic methodology.

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