The purpose of this paper is to present a framework to integrate emergent management theory into graduate coursework using media and film.
The paper presents a qualitative and multi‐year case study.
Media used to teach management theory must not remain static. It should be updated periodically to remain effective as a pedagogical tool.
Further research should be conducted to examine long‐term retention rates for information covered. Larger empirical studies should be conducted to verify findings.
There appear to be generational differences that suggest trainers, instructors, and professors need to match media‐based pedagogical tools to their audience.
Few, if any, studies have addressed the need to update media imagery used as part of a comprehensive approach to teaching management theory and concepts.
