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Purpose

The purpose of this paper examines some of the controversies facing business schools in their future evolution and pays particular attention to their competitive positioning as centres of management research.

Design/methodology/approach

The paper combines and builds on current literature to provide an analytic overview of the environment and competitive challenges to management research in business schools.

Findings

The paper assesses the impacts of a globalized environment and ever‐changing competitive dynamics, for example in terms of the supply of high‐quality faculty, on the activity of management research in business schools. It points out that research impacts must be judged not only in terms of theoretical development but also managerial and policy impact. However, managerial impact is difficult to measure and the “voice of practice” must be carefully identified.

Originality/value

The paper identifies the current challenges for undertaking innovative research in business schools in light of their competitive environment. Three interrelated conjectures focusing particularly on managerial impact are raised which identify problems and limitations of current debates on management research in business schools.

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