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Purpose

The purpose of this paper is to present innovative strategies to promote sustainability‐focused education, in a case study of a multi‐institutional program designed to prepare students for management positions in global apparel and footwear companies. The program is unique in focusing upon management education occurring outside the business school, extension of faculty resources through inter‐institutional collaborations, and use of the internet for course delivery.

Design/methodology/approach

Faculty from three institutions collaborated to develop ten 1‐credit web‐based graduate courses and delivered them inter‐institutionally. Through collaboration with global companies and other stakeholders and through field research, the faculty built a shared vision of sustainability education, identified learning outcomes, developed practical and applied learning experiences and created tools to assess learning.

Findings

Industry experts agreed that the courses and learning outcomes were important and addressed industry needs. The internet‐based platform and learning activities engaged students and encouraged development of creative strategies for addressing sustainability issues.

Practical implications

Students and institutions benefitted from the award‐winning program. Specific outcomes are discussed.

Originality/value

The strategies used in development of the program provide examples for other educational institutions for how to negotiate institutional factors in pursuit of the UN Principles for Responsible Management Education.

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