The purpose of this paper is to show what motivational strategies can be applied to a successful implementation of total quality management (TQM) and how these support employee commitment.
The relationship between intrinsic and extrinsic motivation to employee commitment is illustrated by presenting two case studies.
Extrinsic motivation plays a role in enhancing normative commitment as a sense of indebtedness. Intrinsic motivation promotes a high level of normative commitment as moral duty and also a high level of affective commitment. Even if a TQM implementation project is not successful, the efforts to increase commitment are likely also have a cultural impact.
The presented framework helps senior executives motivate employees properly to support organizational commitment and also the success of TQM implementation.
