Intercultural Training for Managers Involved in International Business Available to Purchase

Managers involved in international business should be concerned with the cultural context of communication. A contrasting of the way the Americans and Japanese perceive reality and thus relate within their individual societies, highlights the danger inherent if one chooses to exist within a strict ethnocentric system, remaining insensitive to other cultures. Business schools should consider cross‐cultural education as an integral programme component to prepare students for the international perspective.