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Keywords: Brand engagement
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Journal Articles
Journal:
Journal of Management Development
Journal of Management Development (2019) 38 (8): 664–680.
Published: 20 September 2019
... content (UGC) in the context of Islamic banks and how it can enhance the level of brand engagement and purchase intention of customers. Design/methodology/approach The methodology for this research is designed by following the features of qualitative research methods and a social constructivism...
