... 2019 Emerald Publishing Limited Licensed re-use rights only Brand management SWOT Strategic analysis Product quality Fibre cement company SWOT-AHP The major challenges faced by Indian fibre cement industry are shrinking profits on account of various ever-changing internal...

...John B. White; Morgan P. Miles; William Levernier Purpose The purpose of this paper is to explore how AACSB might better position itself through brand management. Design/methodology/approach The paper attempts to offer suggestions on a different branding strategy for AACSB Findings...

.... But there is another lesson. There is tremendous value in building brands that are felt to be authentic, brands that consumers trust. The two elements go hand in hand. Johan Anderberg can be contacted at: jander7@pride.hofstra.edu © Emerald Group Publishing Limited 2006 Advertising Brand management...