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Keywords: CHAID
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Journal Articles
Araceli Galiano-Coronil, Sofía Blanco-Moreno, Luis Bayardo Tobar-Pesantez, Guillermo Antonio Gutiérrez-Montoya
Journal:
Journal of Management Development
Journal of Management Development (2023) 42 (6): 436–457.
Published: 04 July 2023
... The methodology used in this work combines content analysis and data mining techniques. The classification tree using the chi-square automatic interaction detector (CHAID) algorithm was selected to determine predictors of like behaviour. Findings The results show that the predictor variables have been...
