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Keywords: Co-production
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Journal Articles
Journal:
Journal of Management Development
Journal of Management Development (2019) 38 (6): 464–483.
Published: 09 July 2019
... Licensed re-use rights only Value Co-creation Co-production Review Music Collaborative Academic discussions on industrial marketing and purchasing have long preceded the phenomena of relationship and interaction between producers and consumers in the marketing field (Håkansson, 1982...
