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Keywords: Continuing drama
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Journal Articles
Journal:
Journal of Management Development
Journal of Management Development (2012) 31 (3): 287–297.
Published: 16 March 2012
... approach was used. Findings It has proved feasible to deploy the processes and style of soap‐opera (continuing drama) to the development of non‐formal management development materials. It has also been feasible to find and develop a team of authors with suitable management experience and fiction...
