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Keywords: Differentiation
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Journal Articles
Journal Articles
Journal of Management Development (2014) 33 (10): 932–948.
Published: 07 October 2014
... the longer term viability of current university business models, reflected in indications of differentiation among providers. Research limitations/implications – The paper has emerged from the primary research into business models in book publishing (Australian Research Council) and subsequent book...
Journal Articles
Journal of Management Development (2000) 19 (6): 489–514.
Published: 01 August 2000
... of the industry, the nature and extent of competition, the emergence of brand/differentiation based competition, and airline alliance developments, strategies and their implications. Also provides a glimpse of what the future will hold for the world airline industry, including the prospects of increased global...
Journal Articles
Journal of Management Development (2000) 19 (6): 515–542.
Published: 01 August 2000
...‐growing popularity of international travel. Airlines in the new millennium have to tackle two key strategic challenges: that of grand strategy as well as product/service differentiation. We will cover the latter first. A quiet but sure sea change is transforming the nature of air travel, driven...
Journal Articles
Journal of Management Development (2000) 19 (6): 456–472.
Published: 01 August 2000
... differentiation strategy, epitomised by the ephemeral Singapore Girl, has turned out to be enduring and difficult‐to‐match over the past 25 years and still shows no signs of letting up. © MCB UP Limited 2000 Airlines Singapore Brands Differentiation Strategy Service quality The seed...

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