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Keywords: Enlightened CSR
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Journal Articles
Journal of Management Development (2011) 30 (10): 955–967.
Published: 25 October 2011
... and its local stakeholders. The company promotes an enlightened CSR, focused on the promotion of individuals' rights; but the local population has inherited a paternalistic mindset, which clashes with this enlightened approach. Design/methodology/approach The conflict is presented and analyzed...

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