...James B. Parham; Carmen C. Lewis; Cherie E. Fretwell; John G. Irwin; Martie R. Schrimsher Purpose – The purpose of this paper is to contribute to assertiveness research and assess the differences in assertiveness as it relates to gender, national culture, and ethnicity. Design/methodology...

... for innovation and nonconformity of Florin et al., the authors determined four dimensions characterizing innovativeness. Research limitations/implications The limitation of this study was the relatively small number of participants interviewed. The paper focused on only two ethnic immigrant groups...