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Keywords: Family-owned small hotels
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Journal Articles
Journal:
Journal of Management Development
Journal of Management Development (2025) 44 (2): 194–218.
Published: 14 February 2025
...Zeshan Ahmad Purpose The insurgence of the COVID-19 pandemic insinuated that family-owned small hotels (F-OSH) should adopt AI capabilities and innovation activities and digitize their operations to survive. This study examines the potential of AI capabilities to digitally transform F-OSHs...
