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Keywords: Films
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Journal Articles
Matching the Media and the Message: Making Effective Corporate Films and Videos
Available to Purchase
Journal:
Journal of Management Development
Journal of Management Development (1993) 12 (4): 13–19.
Published: 01 April 1993
...Mark Jonathan Harris; Doe Mayer What are the communications problems which are common in corporate and business films and tapes? Describes anecdotally a number of mistakes often made when corporate America tries to communicate through film or video with an audience. Suggests that business people...
