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Keywords: Franchising
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Journal Articles
Journal:
Journal of Management Development
Journal of Management Development (2011) 30 (4): 402–412.
Published: 12 April 2011
...Muhammad Asad Sadi; Joan C. Henderson Purpose The purpose of this paper is to examine the extent of interest in franchising among small medium sized enterprises (SMEs) in the Kingdom of Saudi Arabia and to identify attitudes towards the mode of operation's success held by practitioners. Design...
