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Keywords: Global marketing
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Journal Articles
Journal of Management Development (1996) 15 (5): 48–55.
Published: 01 July 1996
...) to test for differences between levels of Saudi managers. © MCB UP Limited 1996 Global marketing Goal congruence Management philosophy Organizational philosophy Saudi Arabia Quality Values are difficult to investigate with precision because they are abstract ideas, positive...
Journal Articles
Journal of Management Development (1992) 11 (1): 4–11.
Published: 01 January 1992
...Bernard Keys; Robert Wells Previews the characteristics of the global markets rapidly developing throughout the world and highlights development approaches that can respond to the need for global managers. Also reviews a new edition of the Multinational Management Game, a possible approach...

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