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Keywords: Global marketing
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Journal Articles
Journal of Management Development (1996) 15 (5): 48–55.
Published: 01 July 1996
... Arabia. A total of 144 Saudi managers of differing levels and functions participated in this survey. Finds overall that Saudi managers of all levels and functions generally shared the same values ‐ with one exception: marital status. © MCB UP Limited 1996 Global marketing Goal congruence...
Journal Articles
Journal of Management Development (1992) 11 (1): 4–11.
Published: 01 January 1992
...Bernard Keys; Robert Wells Previews the characteristics of the global markets rapidly developing throughout the world and highlights development approaches that can respond to the need for global managers. Also reviews a new edition of the Multinational Management Game, a possible approach...

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