...Luis M. Romero-Rodriguez; Bárbara Castillo-Abdul Purpose This study examines the research that has been conducted on user-generated advertising content in the social marketing strategies of commercial brands to understand the phenomenon, explore academic interest in the topic and identify areas...

...Muhammad Asad Sadi; Ali H. Al‐Dubaisi Purpose The purpose of this paper is to examine the significance of some barriers in Saudi organizations from the perspectives of marketing executives. Design/methodology/approach A range of contemporary literature is presented to help define the term...

... 1995 Communications Management development Managerial power Marketing Stereotyping Women The steady flow of women into management over the past several decades has been accompanied by substantial cultural changes in family life and structure, in communication between men and women...