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Keywords: Marketing executives
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Journal Articles
Marketing executive development in a changing world: the needed executive skills
Available to Purchase
Journal:
Journal of Management Development
Journal of Management Development (2014) 33 (1): 48–56.
Published: 04 February 2014
...Yair Holtzman; Patrick J. Montana; Francis Petit; Tara M. McKenna Purpose – The purpose of this paper is to identify the challenges and marketing executive development needs of the future as revealed in surveys of senior marketing executives, chief marketing officers and CEOs of major...
