... as a “cycle of business education” (CBE). The authors discuss institutional developments and competitive marketing strategies directed toward target markets during the five stages of the CBE. Practical implications The Malaysian experience in meeting business education needs can provide valuable guidance...

... approach fails to adequately define managerial competences in terms of the organization, its culture, its market place and its business environment. © Emerald Group Publishing Limited 2008 Management skills Marketing strategy Management effectiveness Nigeria Consequent on myriad...

...Howard Thomas; Eric Cornuel Purpose Forward‐looking schools around the world are beginning to implement changes to their curricula, their marketing strategies, their alliances and partnerships to face the challenges of the increasingly competitive business education market of the future...

... and marketing strategies; negotiating skills; leadership; financial skills; and time management. Do you tend to have an open mind on most affairs? Are you flexible in your thinking? Are you generally optimistic? Is your thinking solution‐oriented rather than problem‐oriented? Do you generally suspend...