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Keywords: Multi-attribute decision making
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Journal Articles
A comparison of statistical and decision-making techniques in marketing mix evaluation
Available to Purchase
Journal:
Journal of Management Development
Journal of Management Development (2019) 38 (10): 847–863.
Published: 01 November 2019
... be contacted at: morteza_pariche@yahoo.com 07 08 2018 28 10 2018 10 01 2019 13 02 2019 05 03 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Multi-attribute decision making Customer satisfaction Structural equation...
