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Keywords: Pharmaceuticals industry
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Journal Articles
Strategic group theory: review, examination and application in the UK pharmaceutical industry
Available to Purchase
Journal:
Journal of Management Development
Journal of Management Development (2006) 25 (4): 386–408.
Published: 01 April 2006
... of strategic group theory in the UK pharmaceutical industry. The practical benefits of strategic groups as a classification system and of strategic mapping as a strategy development and analysis tool are discussed. Originality/value The review of strategic group theory alongside alternative taxonomies...
