... that there are three fundamental issues that must be examined in order to resolve the conundrums of business strategy: the semantics; the structures; and the epistemology and ontology of the subject. To achieve this aim, four papers (Part 1) cover the literature that allows for a research aim to be developed...

...Steven French Purpose The purpose of this paper is to review the semantics of the language of management in order to seek clarification of the terminology and how it is used and misused in the strategy literature. Design/methodology/approach An extensive review of the literature was undertaken...