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Keywords: Sensitivity
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Journal Articles
Journal of Management Development (1997) 16 (9): 690–702.
Published: 01 December 1997
... cultures, but resented in others. This suggests that prospective cross‐cultural managers need to develop sensitivity to the cultural ways of the society where they will be managing; they need to develop a “my culture’s OK, your culture’s OK” frame of reference. But, proposes that the other’s culture...

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