Keywords: Service quality
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Journal of Management Development (2000) 19 (6): 456–472.
Published: 01 August 2000
... MCB UP Limited 2000 Airlines Singapore Brands Differentiation Strategy Service quality The seed that was to blossom into the Singapore Airlines (SIA) of today was planted on 1 May 1947 when a Malayan Airways Airspeed Consul took off from Singapore on the first of three scheduled...

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