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Keywords: Service-product bundle
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Journal Articles
Journal:
Journal of Management Development
Journal of Management Development (2017) 36 (6): 780–800.
Published: 10 July 2017
... that are correlated. A practical application is illustrated, assessing the gap between the importance placed on specific student satisfaction attributes and corresponding levels of student-perceived performance realised. Design/methodology/approach The “service product bundle” (Douglas et al., 2006...
