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Keywords: Services marketing mix
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Journal Articles
Journal:
Journal of Management Development
Journal of Management Development (2019) 38 (10): 847–863.
Published: 01 November 2019
... simultaneously and clarifying the different or similar aspects of the results given by these techniques. The purpose of this paper is to compare the techniques and clarify these unknown aspects. Design/methodology/approach First, the effect of the elements related to service marketing mix on CS was examined...
