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Keywords: Skepticism
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Journal Articles
Journal:
Journal of Management Development
Journal of Management Development (2023) 42 (6): 458–482.
Published: 03 August 2023
... guidelines that strengthen brands' communication strategies based on individuals' sustainability profiles and visions of the future. Social implications There is a need to target skeptical, change-resistant segments of the population with a more convincing and solid discourse to promote sustainable...
