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Keywords: Speeches
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Journal Articles
Journal:
Journal of Management Development
Journal of Management Development (2013) 32 (5): 548–559.
Published: 17 May 2013
...Howard Thomas; Eric Cornuel; Stephano Harney; Johan Roos Purpose The purpose of this paper is to present a case study in the use of leadership speech to advance a change initiative in a large organization. Design/methodology/approach This paper is informed by the author's personal experience...
