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Keywords: Strategic skill development
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Journal Articles
Marketing executive development in a changing world: the needed executive skills
Available to Purchase
Journal:
Journal of Management Development
Journal of Management Development (2014) 33 (1): 48–56.
Published: 04 February 2014
... – The paper is valuable in that it highlights the challenges and needs of senior marketing executives going forward in a changing world. Dr Patrick J. Montana can be contacted at: patmontana17@gmail.com © Emerald Group Publishing Limited 2014 CMO Marketing executives Strategic skill...
