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Keywords: Structural equation model
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Journal Articles
Journal:
Journal of Management Development
Journal of Management Development (2019) 38 (10): 847–863.
Published: 01 November 2019
... by using structural equation model (SEM). Then, the statistical methods such as Friedman test (FT) and SEM, and decision-making technique such as Analytical Hierarchy Process (AHP) were systematically compared for prioritizing the elements of service marketing mix. The sample included 159 special customers...
