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Keywords: Subjective norm
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Journal Articles
Journal:
Journal of Management Development
Journal of Management Development (2024) 43 (6): 920–938.
Published: 20 November 2024
... to investigate the relationship between the adoption of AI-based learning systems and learners’ behavior. Drawing from the theory of planned behavior, the research examines the impact of attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC) as AI-based learning intention (ALI) factors...
