... of subjective well-being (SWB) in this relationship. Design/methodology/approach A survey strategy was employed. Data were collected from 255 private sector employees using a simple random sampling method. The collected data were tested using the SPSS programme, e.g. regression analysis and Barron...

...Steven A. Schulz; Thomas Martin; Heather M. Meyer Purpose The purpose of this paper is to investigate the effects of internal marketing orientation, external marketing orientation, and subjective well-being on the affective organizational commitment of frontline employees. Design/methodology...