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Keywords: Tourism destination
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Journal Articles
Araceli Galiano-Coronil, Sofía Blanco-Moreno, Luis Bayardo Tobar-Pesantez, Guillermo Antonio Gutiérrez-Montoya
Journal:
Journal of Management Development
Journal of Management Development (2023) 42 (6): 436–457.
Published: 04 July 2023
... is reflected in the content generated and shared on social media by tourism managers, which can be classified into informative messages, dialogue messages, and behavioral messages (Guijarro et al., 2021 ; Guo and Saxton, 2014). Social marketing Twitter CHAID Tourism destination Sustainable...
