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Keywords: Twitter
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Journal Articles
Araceli Galiano-Coronil, Sofía Blanco-Moreno, Luis Bayardo Tobar-Pesantez, Guillermo Antonio Gutiérrez-Montoya
Journal:
Journal of Management Development
Journal of Management Development (2023) 42 (6): 436–457.
Published: 04 July 2023
... for something specific. Originality/value This study is the first to analyze the content of the tweets shared by destination tourism managers from a social marketing, positive emotions, and sustainability perspective, determining the possible predictors of likes on Twitter. The authors contribute...
