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Keywords: Value creation
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Journal Articles
Journal:
Journal of Management Development
Journal of Management Development (2014) 33 (10): 949–976.
Published: 07 October 2014
...Emanuele Teti; Francesco Perrini; Linda Tirapelle Purpose – The purpose of this paper is to investigate whether the implementation of a defined competitive strategy – differentiation or cost leadership – brings about different value creation levels, where “value” is defined in a twofold...
