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Volume 10, Issue 6
1 September 1995
Journal of Managerial Psychology Cover Image for Volume 10, Issue 6
Research Article| September 01 1995

Self‐assessment and benchmarking product development in five Irish firms

;
Paul Coughlan
Lucas Professor in Manufacturing Systems Strategy and Management, School of Business Studies, Trinity College, Dublin, Ireland.
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Emer Brady
Marketing Consultant, Hialeah, Killiney, Dublin, Ireland.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7778
Print ISSN: 0268-3946
© MCB UP Limited
1995
Journal of Managerial Psychology (1995) 10 (6): 41–47.
https://doi.org/10.1108/02683949510093876

Demonstrates the development of action research skills in a particular area of organizational life: improving the management of the product development process. Describes product development as a process,before introducing self‐assessment and benchmarking as an intervention oriented towards achieving managerial focus on issues identified as relevant to improvement.

Keywords: Action research, Benchmarking, Product development
© MCB UP Limited
1995
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