Social decision schemes and group processes: some impacts on decision making

Little research has been done on the impact of social decision schemes on group process variables. Green and Taber created a self‐report scale to provide five measures of the group process. These measures deal with the descriptions of an individual’s behaviour as well as others’ behaviour towards a specific person. The items within each measure also probe evaluative ratings of several specific group processes and outcomes. Evaluates the relationship between the process variables and a dependent performance variable ‐ the profit achieved by groups in a marketing simulation game ‐ in an attempt to shed further light on the group process in strategic marketing decision making. A factor analysis reveals a reasonably close concurrence of the experimental data and that of the Green and Taber instrument, leading to the conclusion that the two sets of data were of a similar structure. Attempts to establish a relationship between the Green and Taber process variables and profit. Concludes that negative socio‐emotional behaviour and solution satisfaction are positively related to group success. Therefore, the opportunities for negative socio‐emotional behaviours such as rejecting others’ positions, arguing and criticizing seem to be worthy of exploration. Since solution satisfaction returned a significant regression, finds that the give‐and‐take arguments of socio‐emotional behaviour contributed to solution satisfaction.