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Purpose

This paper has three purposes. First, it aims to explore important factors in the Chinese employment market. Second, it aims to find whether recruiters and applicants understand each other's expectations. Third, it aims to find whether applicants with different Hukou (locals vs non‐locals) have different expectations on position/organization characteristics and whether recruiters from organizations of different ownerships (foreign vs state‐owned) have different expectations on applicant qualifications.

Design/methodology/approach

A list of 15 applicant qualifications items and 15 position/organization characteristics items that are relevant in the Chinese context were generated by interviewing ten applicants and recruiters. Then 141 college graduates and 44 recruiters were surveyed in four job fairs in Beijing, and asked them to rank the importance of position/organization characteristics and applicant qualifications.

Findings

The study found that recruiters overestimated applicants' expectations on extrinsic rewards (e.g. salary) but underestimated their needs on intrinsic rewards (e.g. job security). Applicants overestimated recruiters' expectations on exogenous qualifications (e.g. local Hukou) but underestimated their expectations on endogenous qualifications (e.g. analysis skills). Local applicants have higher expectations on job locations and voice opportunities while non‐local applicants have higher expectations on local Hukou quota. Recruiters from foreign organizations have higher expectations on endogenous qualifications than recruiters from state‐owned organizations.

Research limitations/implications

The applicant samples were college graduates in Beijing, and the findings may not be generalized to the whole job applicant population in China.

Originality/value

This paper represents an early attempt to investigate both recruiters' and job applicants' expectations at the pre‐employment stage in the contemporary Chinese context, and it provides practical suggestions to recruiters, students, and policy makers.

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