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Examines the management of quality from the perspective of organizational culture change. Discusses the nature of quality and the evolution of the management of quality in relation to key issues arising from the literature on organizational culture. It is found that total quality management (TQM) makes a number of assumptions about organizational culture. Adopts an integrationist perspective, with culture defined in terms of something an organization has, as opposed to something an organization is. Presents a tentative model of the relationship implied between TQM and organizational culture. A number of questions emerge, not least of which concern the strength and direction of this relationship. The culture perspective is likely to challenge some of the basic assumptions found in the TQM literature. In so doing,it may inform organizational attempts to raise levels of quality.

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