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Keywords: Management strategy
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Journal Articles
An attention‐based view on service orientation in the business strategy of manufacturing companies
Available to Purchase
Journal:
Journal of Managerial Psychology
Journal of Managerial Psychology (2009) 24 (1): 79–98.
Published: 16 January 2009
... defined service development process, service offering focusing on the value proposition to the customer, relationship marketing, definition of a service strategy, and establishment of a separate service organization. © Emerald Group Publishing Limited 2009 Management strategy Managers...
