... potential of organisations; and the importance of qualitative‐based approaches as a means of tapping into the latent and unmet needs of consumers. © MCB UP Limited 2000 New product development Innovation Qualitative techniques Ethnography Design Consumer markets today are a far cry...

..., social activities, and many others. © MCB UP Limited 1994 Attitudes Conflict resolution Decision making Individual behaviour Productivity Qualitative techniques Quantitative techniques The meeting was a shambles. The chairman had lost control and everyone knew it. Most of the people...