...Yinyin Cao; Frits K. Pil; Benn Lawson Purpose This study aims to provide insight on how work–life initiatives impact employees. Using corporate volunteer programs as an example, the authors examine the role of coworker social influence in shaping the reactions of both employee participants and non...

... by a desire to obtain social approval (see Cialdini, 2012), we restricted our focus to NTB because it represents a closer conceptual match to the propositions of focus theory than do other similar social tendencies. © Emerald Group Publishing Limited 2015 Social norms Social influence...