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Keywords: Web sites
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Journal Articles
Got image? Examining organizational image in web recruitment
Available to Purchase
Journal:
Journal of Managerial Psychology
Journal of Managerial Psychology (2011) 26 (1): 58–76.
Published: 25 January 2011
.../approach A total of 320 observations were collected from 80 senior‐level undergraduates, each half navigating a different set of four actual organizational web sites. Findings Organizational image was found to fully mediate the relationship between a web site's aesthetic features and organizational...
